We have one simple mission; to build and educate a diverse community of watch enthusiasts.

We are not here to send you 12 mediocre (at best) watches per year. You do not need this many watches in your drawer! 

As a much better alternative, we as a community discuss different watch styles, components and brands. We gather this information and over the course of 3 months design a 100% custom, automatic timepiece. You are then able to select and customize variations to your timepiece that will make it most suitable to your lifestyle.

Once variations are chosen we will send your custom timepiece directly to you!

(You will receive 4 custom timepieces per year)